CALLING ALL BRIDEZILLAS…or just buy the dress the day will COME!

Designer wedding gowns… cheap. Since 1947, those four words have drawn hundreds of women to Filene’s Basement in Boston for the twice yearly wedding dress sale to beat all sales. It’s been christened the “running of the brides,” and indeed, when the doors are opened, eager women—some of them not yet even engaged—swarm the store in search of the perfect gown at an incredible price.Filene’s Basement buyers work to assemble a collection of more than 1,500 wedding gowns for each sale. These designer wedding dresses normally carry hefty price tags in the thousands of dollars, but for the sale, most are priced at $249, $499 or $699.
Washington, DC (April 29).
Here are 10 tips for finding a bargain bridal gown at a Filene’s Basement wedding dress sale:

1. Arrive at Filene’s Basement as the line starts forming hours before the store opens at 8 a.m. for the wedding dress sale.

2. Bring a team of at least two helpers with you. While it may be tough to talk a guy friend into joining you, if you can, you’ll be glad for the help, as wedding gowns can be heavy!

3. Devise a way to keep track of your team once you’re in the store. You might all wear bright colored sweatshirts or hats, carry flashing light sticks, don silly headbands with springy antennae or wear whistles around your necks.

4. Visit a bridal salon or study bridal gowns in magazines and on the Web to decide in advance what type of gown you prefer. White or ivory? Simple or elaborate? Sheath or full-skirted? Be sure to show your team pictures of what you have in mind. Also be sure your helpers know what sizes to look for, keeping in mind that most bridal gowns run small, so you’ll need a size larger than what you normally wear. A good seamstress will have little trouble altering a gown that is too large, but you should avoid gowns that are too snug.

5. Wear comfortable shoes and a bodysuit or bathing suit under a sweatsuit. It’s not likely that you’ll find a dressing room, so you’ll have to try on wedding dresses in the midst of the chaos.

6. When the doors open, be prepared to grab up as many wedding dresses as you can in the first several minutes. Once the racks are emptied and brides begin trying on wedding gowns, bartering begins, so the more dresses you score up front, the better your chances of swapping for “the one.”

7. Don’t be afraid to try on a dress that isn’t exactly what you had in mind. You may be surprised once you see the gown on you instead of on a hanger.

8. Bring along a small mirror, as it may be difficult to get a place in front of the store’s full-length mirrors. It won’t be ideal, but it will give you a sense of whether the gown’s neckline is flattering and help you decide whether to hold onto a dress or pass it along.

9. Be patient. As more brides-to-be either find their perfect dresses or give up, there will be additional gowns to try.

10. Keep in mind that no dress is a bargain if you don’t love it. Filene’s Basement won’t allow you to return a wedding dress purchased at the sale, so save your money if you don’t think you’ll be completely satisfied. That said, if you do find a spectacular dress, run straight to the registers. Filene’s Basement’s wedding dress sale is a one-day event.

Gone and get you DRESS ON…..


About crazechameleonstudio

Craze Chameleon Studio established in 1999 by founder Aisha Keys, a native Washingtonian, is one of the must vintage clothing collections in D.C. At the age of 23, her distinct fashion style turned the heads of many people on the streets of D.C., thus propelling her into a career as a personal shopper and fashion stylist to aspiring models, vocalists, musicians, and local fashionistas. Because of her ability to change her look from day to day, she was nicknamed the Chameleon; thus creating Craze Chameleon Studio. A studio of vintage clothes from the 20’s – 60’s. At the Studio, Aisha creates masterpieces utilizing her creative eye and vintage pieces. “…through my original style and vintage apparel, I show people how to put it all together and create their own unique fashion statement.” Aisha Keys. Craze Chameleon Studio has carved out its own niche among vintage retailers by providing up to the minute fashion that looks as if it is off the runway today, but is an original garment from fashion past. Since opening in 1999, CCS has been one of D.C.’s vintage clothing resource and one of the most celebrated vintage destinations in the D.C. area; supplying clothes to many retailers in the metropolitan area like Kaur, Nana, Meeps, Crossroads, Buffalo Exchange, Reddz Trading and Mustard Seed. CCS has an incredible array of vintage clothing from cocktail dresses, furs, suits, designer garments, accessories for men and women, and household collectibles and furnishings. There is an exclusive collection of used and dead stock items at the studio. To make an appointment call 2022008892 or email

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